1 3 Research Aims The Aim Of The Research Is To Evaluate The Effectiveness Of Market 2958517

1.3 Research aims: The aim of the research is to evaluate the effectiveness of marketing communications over social networks and its impact on organisational brand image while expanding business globally. The study focuses on the approached undertaken by Starbucks while incorporating the business actions. 1.4 Research objectives: • To identify the social networking factors adopted by the beverage industry to expand its business globally. • To determine the impact of marketing communications over social networks for building brand image and successful market penetration. • To evaluate the effectiveness of the marketing communications approaches of Starbucks for global business expansion. • To recommend suitable marketing communication approaches to Starbucks as its global business expansion. 1.5 Research Questions: • What are the social networking factors adopted by the beverage industry to expand its business globally? • How marketing communications impacts over social networks for enhancing the brand image and successful market penetration? • What are the marketing communication approaches adopted by Starbucks for global business expansion? • What would be the suitable marketing communication approaches to improve the global business expansion policies of Starbucks? Document Preview:

Order NoEHUK5877Word9500Deadline2015-09-03Allocation Date2015-09-02 23:42:34Order TypeDissertation (full)Academic LevelBachelorSubjectMarketingOrder DeliveryTopic MARKETING COMMUNICATIONS OVER SOCIAL NETWORKS AND ITS IMPACT ON ORGANISATIONAL BRAND IMAGE WHILE EXPANDING BUSINESS GLOBALLY: A CASE STUDY OF STARBUCKS Admin Remark lease follow the guidelines strictly Do make sure all the points have addressed and cross checked No basic errors such as – grammar, spelling , sentence formation and wrong references will be Downloads HYPERLINK “http://manage.eduhelpsydney.com/writer/order-download/155e4d741b9e0e” Main File     Additional Requirement I need it very good quality and i need it chapter by chapter for feedback. thank you. Files(1)  EHUK5774-FinalCopy.docx- Top of Form ×

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