1. What do you recommend that Lee should do? Should she spend the remaining funds on marketing or product development? Should she continue working on the start-up or should she call it quits?

The three key questions that should drive your analysis are :

1. What do you recommend that Lee should do? Should she spend the remaining funds on marketing or product development? Should she continue working on the start-up or should she call it quits?

2. What are the issues that Lee is currently facing?

3. Is there a business opportunity for Flipz?