1. What is the main issue that MSIL’s sales & marketing department is facing, and what are the reasons behind it? 2. How is MSIL’s customer changing and how do these changes affect MSIL? 3. Why is Maruti’s current brand image an issue for the sales & Marketing department? 4. Discuss MSIL’s strategy as a market leader and the appropriateness of these strategies given the Company’s current market scenario? 5. Review the suggested branding strategies and comment on the pros and cons of each one.