2 1 Literature On The Current Issues Of The Chosen Organization Company S Industry 2 3059957

2.1Literature on the current issues of the chosen organization/company’s industry 2.1.1 Background of your chosen company Mention about the chosen company and the industry of your chosen company – 4-5 lines. 2.1.2 The current issues of your chosen company’s industry You can use bullet points to identify each issue and explain it (each point) in detail. *** The issues must be relevant to marketing communications. 2.2Literature on best marketing communications practices Review the Literature on best marketing communications practices (e.g. effective marketing communication strategies) that have been/are/were successfully implemented by the industry of your chosen company’s industry. Feel free to use bullet points/create subheadings. 2.3Key marketing communications concepts, theories and/or models Review key marketing communications concepts, theories and/or models that are relevant and/or can be applicable to the case project/organization You’re required to review SWOT Analysis, and other marketing communications concepts, theories and/or models. 2.4 Summary Summarise sections 2.1-2.3: the length should be 5-10% of the total word count Feel free to use bullet points/create subheadings. References3.1 Outline/overview of the research methodology Discuss about primary and secondary data and mention that the secondary data will be used in this research – the reasons of this selection is NOT required to explain.) 3.2 Case organisation description, background and context Describe the case organisation, its background, and industry 3.3 Review current Strategic Marketing Communications Plan of case organisation or strategic goals as defined by interviewing key managers and/or theorganisation’s annual report (or other reports e.g. media release, sustainability report), Marketing Communications audits or other source documents 3.4 Use SWOT analysis to analyse the chosen case project/organisation 3.5 Other observations (if applicable) 3.6 Summary

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