4 Types of Market Segmentation If you looked at my Pandora radio playlist, you’d see a pretty eclectic mix of music. My stations include The Police, Bon Jovi, Pink Floyd, Sugarland, Nickel Creek and Crosby Stills & Nash. Like most people, I never paid attention to the occasional ads that interrupt my music stream, but something caught my attention this week. Some days, I heard ads from water parks and Chevrolet, and other days I heard from Mercedes Benz. And it occurred to me that each playlist was streaming ads appropriate for the expected listening audience…
