a) Using the examples in the following article, explain how firms create competitive advantage utilizing economies of scale and economies of scope. Provide other real life examples to support your answer.
The Big, The Bad and the Beautiful http://www.strategy-business.com/article/03402?pg=all (Links to an external site.)Links to an external site.
b) Also, expain why Webvan was not successful in its scaling efforts? Use the economies of scale and elasticity concepts in your answers.
https://techcrunch.com/2013/09/27/why-webvan-failed-and-how-home-delivery-2-0-is-addressing-the-problems/ (Links to an external site.)Links to an external site.