a written report presenting the most pressing problems and opportunities facing organisations within the digital landscape of business. You are to select one digital marketing issue from a list (below) plaguing organisations and research into this issue within an industry of choice.
Students must provide a range of recommendations to tackle the digital marketing issue
Students must select one of the following digital marketing topical areas to research into:
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Less Focus on Keywords (SEO)
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Increased Ad Costs
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Clicks but NO Conversion
Word Limit 2000 words
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More Ad Blockers
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Social Media isn’t Flourishing