BUSINESS OF SPORT
SSP5111 Business of Sport
WRIT1
Introduction
You are required to develop two sport business case studies that focus on different aspects of the business of running sport and from various perspectives. They could be participant or fan orientated, goods or service based.
Task
Select your two contrasting sport based businesses and undertake the following (1000 words per case study):
1. Describe the nature of the sport business, it’s structure and activities (500 words)
2. Critically analyse and then summarise, the issues and challenges the organisation faces in the current business and sporting environment (500 words)
Format
You should present your work in a report format using appropriate numbering and headings to structure your answers.
TOTAL WORD COUNT 2000 WORDS
Task | Expected Content/Features | Contribution to overall mark (%) |
One | Description of nature of business model/structure; nature of business activities (products/services); type of consumers and key stakeholders (x2). Use of two contrasting business examples. | 35 |
Two | Identification and analysis of issues and challenges faced by the selected business (x2). These could include financial, political, social, cultural, governance factors etc. Use of supporting evidence to explain/illustrate analysis. | 45 |
Presentation | Report format using appropriate language, structure, diagrams, tables and data where relevant to support content and including title page, headings/sub-headings, contents and reference list. | 15 |
General Criteria | Font type and size (Arial, 12 min), line spacing (1.5 min), Harvard referencing and written in a fluent and grammatically correct manner. Word count provided. | 5 |
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