BUSINESS OF SPORT

SSP5111 Business of Sport

WRIT1

Introduction

You are required to develop two sport business case studies that focus on different aspects of the business of running sport and from various perspectives. They could be participant or fan orientated, goods or service based.

Task

Select your two contrasting sport based businesses and undertake the following (1000 words per case study):

1.  Describe the nature of the sport business, it’s structure and activities (500 words)

2.  Critically analyse and then summarise, the issues and challenges the organisation faces in the current business and sporting environment (500 words)

Format

You should present your work in a report format using appropriate numbering and headings to structure your answers.

TOTAL WORD COUNT 2000 WORDS

TaskExpected Content/FeaturesContribution to overall mark (%)
OneDescription of nature of business model/structure; nature of business activities (products/services); type of consumers and key stakeholders (x2). Use of two contrasting business examples.35
TwoIdentification and analysis of issues and challenges faced by the selected business (x2). These could include financial, political, social, cultural, governance factors etc. Use of supporting evidence to explain/illustrate analysis.45
PresentationReport format using appropriate language, structure, diagrams, tables and data where relevant to support content and including title page, headings/sub-headings, contents and reference list.15
General CriteriaFont type and size (Arial, 12 min), line spacing (1.5 min), Harvard referencing and written in a fluent and grammatically correct manner. Word count provided.5

1