You will refer to page 460 of the text – How to Conduct a Case Analysis and you will analyze Starbucks based on the Strategic Management Process – Analysis, Formulation and Implementation (AFI). Please refer to pages 461-463
1- Perform an External environment analysis analyze the points listed on page 461
YOUR WORK WILL BE SUBMITTED THROUGH TURNITIN. 5 POINTS WILL BE DEDUCTED FOR WORK WHICH IS OVER 20% FAMILIARITY.
PLEASE ENSURE THAT YOU CHECK AND RESUBMIT TO ENSURE THAT FINAL SUBMISSION IS LESS THAN 20%.