DISCUSSION

*The task needs to be completed on July 6

* At least 600 words

The relevant book materials have been attached if necessary.

**The task needs to be completed on July 6, at least 600 words.

 

Please follow the instructions for home works in the syllabus. These ads are from Digital Ad Agency – “Memorable Stay Home Ad Campaigns by Brands for COVID-19”

https://digitalagencynetwork.com/memorable-stay-home-ad-campaigns-by-brands-for-covid-19/

 

Creativity goes on – Apple – https://www.youtube.com/watch?v=Kl1NW7h7lrY

 

Youtube –  https://www.youtube.com/watch?v=6egQkFx7UkM

 

Courage is Beautiful – Dove – https://www.youtube.com/watch?v=sQOq0-ODBbc

 

Honda: #StayHome – https://www.youtube.com/watch?v=GArsyiaJHxc

 

#StayHome…….. – Airbnb Online Experiences – https://www.youtube.com/watch?v=XhaTCzKrEtE

 

I selected these five campaigns but feel free to choose one of the other campaigns on the webpage in order to answer questions 1 and 2 below.

 

 

Discussion Questions:

 

1. Which of the five campaigns did you think was the most creative? Why?

2. Was the campaign impactful to you? Why or why not?

3. Are creative marketing campaigns always successful? Why or why not?

4. Think of marketing campaigns (not necessarily limited to #StayHome) you have seen recently. Which one stands out in your mind? Share why the advertisement stands out to you.

 

Format:

· All papers must be typed or word processed, one-and-one-half or double spaced with one-inch margins, minimum 10-point type and 12-point type as a maximum

 

· Microsoft Word document with at least 600 words; documents that have 500 or fewer words will not earn a grade higher than 70%.

 

· Each assignment should look like the following on Blackboard (exclude your name)-

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