ESSAY REWRITE

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COMMUNICATION LEADERSHIP TRAINING PROPOSAL

“No one learns as much about a subject as one who is forced to teach it.” ― Peter Drucker

Imagine the CEO of the company where you work, Sparty Spartan, wants to implement a communication leadership training seminar for incoming staff. The goal of the seminar is to motivate incoming staff to integrate best practices for communication leadership into their communication with colleagues and/or clients at the organization. The CEO is seeking proposals for training topics. You are submitting a proposal.

In the request for proposals, the CEO requires at a minimum, collection and integration of data on your topic from the following sources:

· An interview with one leader outside the organization

· Two scholarly journal articles

· One reputable website (e.g., Forbes, The New York Times – not Wikipedia)

· One course concept from a communication leadership seminar you took this year (i.e., this class)

The argument structure should include an introduction, body, and recommendation that addresses the following:

Need

What business problem is this training session trying to overcome?

Goals/Objectives

What do you want to accomplish by the end of your session?

Program Design

What will people learn? How will you structure the seminar to ensure participants achieve the goals/objectives? What are the action steps you will ask people to take during or after the session?

Outcome/s

What anticipated outcome/s will people experience by following your recommendation?

This memo should be one, single-spaced page with one-inch margins and 12-point font. The memo should employ correct memo formatting, including white space, headers, and bullets where appropriate.

The instructor will evaluate the memo; however, you are writing to the CEO, Sparty Spartan. Assume you are a manager at the firm.

COMMUNICATION LEADERSHIP TRAINING PROPOSAL MEMO GRADING GUIDE

Name:_______________________________________________ Content:______/20

Writing:_______/20 Total: ________/40

CONTENT

Data (10 points) _____

· Reported data from leader interview in a clear, compelling way (2 pts.)

· Incorporated two scholarly journal articles (4 pts.)

· Incorporated one other reputable source (2 pts.)

· Integrated a COM 875 course concept clearly and correctly (2 pts.)

Analysis (7 points) _____

· Made a persuasive case for the business need (3 pts.)

· Explained the goal/objective of the session clearly (1 pts.)

· Articulated logical information to share during the session (3 pts.)

Outcomes (3 points) ______

· Described clear outcomes of the session and action steps people should take (3pts.)

WRITING (10 points = 20/2)See the writing rubric on page 17.

COMMUNICATION LEADERSHIP TRAINING PRESENTATION

“Teaching is the highest form of understanding.” –Aristotle

We learn by teaching others, also known as the protégé effect. While working, you will coach and mentor your subordinates (or protégés) to employ best practices in the workplace. This assignment will help you learn more about a communication leadership topic that interests you, coach others how to apply best practices in the workplace, and develop engaging presentation skills.

Imagine you are giving the talk at a communication leadership training seminar for incoming staff at the organization where you work. The goal of the seminar is to motivate the incoming staff to integrate best practices for communication leadership into their communication with colleagues and/or clients at the organization.The CEO of your company has approved your training proposal and asked you to create an engaging 5- to 6-minute presentation on the communication leadership topic you selected.The presentation should be a hybrid of a business presentation with the engagement strategies of the TED Talk Model of presenting. You should have a clear structure (e.g., introduction with five components, body, conclusion, transitions, media), and integrate engagement strategies throughout your presentation. To apply concepts from the TED Talk Model, you should appeal to emotion (e.g., stories, images, connections to your audience’s experiences), credibility (e.g., state the extent of your research or your personal experience with the key idea, avoid powerless language, demonstrate interest in your idea with vocal inflection), and logic (e.g., use data, research, quotes, examples from the past or from others, and avoid logical fallacies).The requirements for the presentation are as follows:· You must use PowerPoint.· You may not use notes or note cards.· Your presentation should last 5- to 6-minutes.· You must include the major speech components (e.g., attention getter, thesis, preview, body, transitions, conclusion, engagement strategies).· You should dress one level above your audience.An evaluator will grade the verbal, nonverbal, visual, and written (e.g., slide content) of your presentation.Please stay within the time limits. You will lose one point from your final score for each minute you are over time. For example, if you are over time by 45 seconds, you will lose one point from your final score. If you are over time by 75 seconds, you will lose two points from your final score.See the individual presentation rubric on page 15 (30 * 2 = 60 points).

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