Evaluate one of the three following research studies involving experimentation. Be sure to explain the objectives of the study, the design being used and an assessment of the internal and external validity. Use appropriate experimental terminology in your explanation and analysis.
Choose one of the three studies:
- Moon Y. K., & Kwon J. (2015). The Effect of Online External Reference Price on Perceived Price, Store Image, and Risk. Journal of Business Inquiry: Research, Education & Application, 14(1), 41–58. (See link in this week’s books and resources).
- Mochon, D., Johnson, K., Schwartz, J., & Ariely, D. (2017). What Are Likes Worth? A Facebook Page Field Experiment. Journal of Marketing Research (JMR), 54(2), 306–317. (See link in this week’s books and resources).
- O’Neal, R. B., Green, M., Gergen, E., & Yu Sun. (2016). Exploring the Differences that Communication Medium has on Perception of Leadership Style: Does Communication Medium Affect the Leadership Rating of the Leader? Business Management Dynamics, 6(6), 1–16. (See link in this week’s books and resources).
Length: Your paper should be between 5-7 pages, not including title and reference page.
Your presentation should demonstrate thoughtful consideration of the ideas and concepts presented in the course and provide new thoughts and insights relating directly to this topic. Your response should reflect scholarly writing and current APA standards. Be sure to adhere to Northcentral University’s Academic Integrity Policy.