Ford paper | mana 4350 | University of Houston

Case analysis assignment. Please submit the assignment by clicking on this weeks content folder. A turnitin submission link will appear. Total page length is 2 pages, double spaced. Times New Roman 12 font, 1 in margins. Read the following case in the book : Fords Global Platform Strategy . Pg 624 in ebook (Pls see list of contents in other versions for the Ford case in the book. The title would be the same.) Answer the following questions and refer to concepts from the text in your answers: 1. What strategy was Ford pursuing for competing internationally, (prior to Alan Mulally’s arrival). 2. What changed at Ford after Alan Mulally? 3. Should Ford continue with the global platform strategy or make 

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