Nationwide Insurance Used BI to Enhance Customer Service: Access pages 34 – 35 of your recommended textbook and read the contents therein with a better understanding and thereafter answer the questions below.
1. Why did Nationwide need an enterprise-wide data warehouse?
2. How did integrated data drive the business value?
3. What forms of analytics are employed at Nationwide?
4. With integrated data available in an enterprise data warehouse, what other applications could Nationwide potentially develop?