SPSS ASSIGNMENT

THE SITUATION:

Aurora works for Go Dog, a manufacturer of dog toys. She isinterested in researching two particular breeds of dogs- GoldenRetrievers and Labradors- that she thinks play with dog toysfrequently. If her research results support her hunch, she plans todevelop a marketing plan aimed at the owners of Golden Retrieversand Labradors. So far, Aurora has surveyed 15 owners of GoldenRetrievers and 15 owners of Labradors. Here are the variables shehas collected so far:

goldentoys goldentreats golden avtivity golden wieght lab toyslab treats lab activty lab wieght

12.00 5.00 10.00 60.00 8.00 3.00 9.00 49.00
8.00 3.00 12.00 35.00 6.00 4.00 11.00 62.00
2.00 .00 9.00 45.00 2.00 6.00 12.00 35.00
10.00 1.00 8.00 50.00 7.00 2.00 10.00 45.00
3.00 2.00 11.00 25.00 5.00 2.00 10.00 52.00
6.00 3.00 9.00 70.00 9.00 2.00 10.00 50.00
14.00 4.00 9.00 68.00 11.00 2.00 8.00 25.00
22.00 3.00 6.00 62.00 10.00 3.00 7.00 28.00
8.00 3.00 7.00 54.00 2.00 6.00 6.00 36.00
9.00 1.00 8.00 28.00 6.00 .00 9.00 56.00
11.00 2.00 9.00 63.00 1.00 .00 8.00 42.00
7.00 1.00 6.00 52.00 7.00 1.00 9.00 44.00
8.00 1.00 9.00 61.00 7.00 2.00 10.00 38.00
9.00 2.00 8.00 46.00 9.00 2.00 11.00 51.00
13.00 .00 7.00 48.00 6.00 2.00 12.00 42.00

THE QUESTIONS:

1- What is the mean number of hours 1) Golden Retrievers and 2)Labradors are active during the day? (2 points)

2- What do the dispersion statistics tell you about the meannumber of hours 1) Golden Retrievers and 2) Labradors are activeduring the day? (4 points)

3- On average do Golden Retrievers and Labradors get the samenumber of treats? If no, who gets more? (2 points)

4- On average, do Golden Retrievers and Labradors have the samenumber of toys? If no, who has more? What can you conclude aboutthe distributions of golden retriever toys vs. Labrador toys? (4points)

5- What concerns, if any, do you have about Aurora’s data set?(1 point)

6- Based on the data Aurora has collected, who do you recommendshe target with her new marketing plan? (2 points)