Here’s a discussion prompt for you: Find an advertisement that you find effective and convincing. See if you can trace it’s persuasiveness (either of the ad itself or the branding of the product) back to a specific value you hold. How does the ad target and exemplify that value? What images, ideas, or strategies does it use?

"Get 15% discount on your first 3 orders with us"
Use the following coupon
"FIRST15"

Order Now