WEEK 3 MARKETING

Topic – social media influence in determining consumer behavior 

students will develop a marketing plan for a small business (either real or fictional). In Week 3, each group will submit a brief introduction (1-2 pages) for their chosen business for instructor approval. The introduction is worth 20 points. The final marketing plan, due in Week 7, is worth 180 points and should include the following sections:

1. Cover Page

2. Executive Summary

3. Target Customers

4. Unique Selling Proposition

5. Pricing and Positioning Strategy

6. Distribution Strategy

7. Promotions Strategy

8. Contingency Plans

The expected length for this assignment is 12-15 pages. APA methodology applies to this assignment.

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