1. What incentivised Whittaker’s to branch out into international markets? Evaluate the benefits that
Whittaker’s has achieved by conducting international business. What are the potential risks it faces in an
2. Describe the options of international business strategy/ies (Entry mode) available to Whittaker’s and
critically evaluate the international business strategy/ies it has used.
3. Imagine you were part of the upper management team at Whittaker’s, recommend your ideal international
business strategy and justify your recommendation.